Trademark law

The trademark protects special designations for goods and/or services. All marks that can be represented in graphic form may claim protection as two-dimensional trademarks as long as they serve to differentiate a certain group of goods and/or services from those of competing market players (e.g. word marks or company logos). However, there are also other types of marks, such as three-dimensional trademarks (e.g. the Mercedes star) and acoustic trademarks (e.g. jingles). Trademark law is closely linked with general legal systematics as they apply to names and designations; a special branch of this is internet domain law.